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September 11, 2008

Defined : Opulence

op·u·lent [ óppyələnt ]

adjective
Definition:

1. lavish: characterized by an obvious or lavish display of wealth or affluence

2. ample: in richly abundant supply

[Mid-16th century. < Latin opulentus “producing much”]

op·u·lence noun
op·u·lent·ly adverb

There are few brands which truly define this word. Gucci, Louis Vuitton. Brands that dont care about what they cost. They are the “want” brands. Realistically you dont need anything they manufacture, and because you deem their heritage the ultimate, pinnacle of what you believe you need at that moment, they can charge what they want for it. One of the brands who have really kept their design and image up to scratch is Verve Clicquot Champagne. Check their website here and you will see what I mean.

Veuve Clicquot Vertical Limit by Porsche Design (photos above). With a limited production of twelve units and a staggering cost of 120,000 Euros (say One Million, Three Hundred and Ninetytwo Thousand Rands and Zero cents), the Vertical Limit is not your ordinary champagne cooler. Its design aesthetic is unmistakably Porsche Design, with those cool, clean metallic lines and warm back-lit interior. Veuve Clicquot’s contribution inside is even more impressive… a collection of twelve vintages; twelve perfect marriages of Chardonnay and Pinot Noir. When one of the lucky owners decides to vacate one of the spots in the Vertical Limit, she can fill the empty spot with another one of her favorite vintages. The year of birth of a given vintage is printed on the end of each individual door on a metallic placard. For lack of a better description, this thing’s “baller.”

It may look like a normal sized thing, but check out this next image.

!http://www.urban-ninja.co.za/assets/2008/9/11/vertical_2.jpg!

She`s a big girl our Vertical Limit.

If you want to learn a lesson in opulence, and branding, this is the example to follow.

Ciao.

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