February 27, 2009

Win over R6000 worth of wine in March!

I do alot of work with The Wine Show Jo’burg and part of that is a Facebook strategy with wine and keeping people engaged around the show, to match the above the line presence we have of the show (which is already doubled in size vs 2008’s bookings). Today I launched a new initiative for March, and the email went exactly like this…

Wine Show Jo’burg has done it again. For March, we are going to have our Facebook Fans go on a treasure hunt (pre-empting Easter by a whole month!) for a shot at some wine valued at over R10 000.00

Based on the success of the launch of group, we have cajoled 5 of our farms into supplying us with some fantastic wines and even, some bubbles it seems.

We are going to keep you busy all month with a small effort each week required from your side. At the end of it, those who got the answers right will go into a draw for 1 of 10 boxes of wine worth over R1000 each with wines from Kleine Zalze Wines, Creation Wines, Kleinhoekkloof Wines, Avontuur Wines and some bubbles from Viljoensdrift Wines.

Who’s excited? We are! So at the end of March, in roughly 2 months, we would have given away R16 000.00 worth of premium wines. We would happily drink it ourselves, but we much prefer to watch you fight over it. Being at 700 members now, we can brag about the following things happening at The Wine Show Jo’burg (29th to 31st May, Gallagher Conference Centre, Midrand) as well:

  1. Wine Laid Bare. It’s tantalizing, it’s naughty, it’s playful and it’s definitely going to be a lot of fun! The Wine Show Jo’burg in association with The Star is baring it all this year with a brand new initiative in aid of charity. In conjunction with Getpix Images & Photographic Academy we have launched a photographic competition themed “Wine Laid Bare” and all entry fees will be donated to breast cancer charity! Each entry attracts an entry fee of R50 which goes directly to breast cancer charity. The best entries will be exhibited at this years The Wine Show (May 29-31st, Gallagher Convention Centre, Midrand). The 12 best entries, as determined by Getpix Judges, will also feature in a charity calendar which will be on sale at the Show for R100. Again, all proceeds to charity! Find the group here

  1. The Whole Nine Yards. It is often said that a glass of wine can transport the drinker back to the very time and place the grapes were growing. Each grape presents a unique “time capsule” capturing the air, sunshine, rain and energy from the vineyard and the year in which it grew. Wine connoisseurs can look forward to a rare treat during The Wine Show Jo’burg, which will be staged at the Gallagher Convention Centre from 29 – 31 May. Internationally trained sommelier Jörg Pfützner will present an exclusive tasting session featuring superlative vintages from around the world from Spain to France, across to Germany and Ukraine and then down to South Africa. With it being 2009, we decided to compile a list of nine really exceptional wines from top producers around the world and place them in context of history. Vintages date back as far as 1909 and also include a wine produced during the legendary 1919 vintage,” explains Pfützner. Tickets are NOT for sale through Computicket and are R8900.00 per seat. For a full schedule, please email me directly at

Then, send us some information that you may want to have discussed on the page, so that we can loads topics of conversation for us to debate around. There is a request from our side. Please; leave Joost out of it! Obviously, the usual rules and regulations apply. To view those, mail us for a copy.

So, invite your friends to join the group ( and lets all go on a treasure hunt… details to follow on Monday!

How do we like that? This is going to be a fun month. I hope you all join the groups and win some of the wines! Have a great weekend.

So we are doing a massive giveaway for March, and the way to do that is to join the group, and do the treasure hunt. This disproves the theory that wine cant be used with social media. You just need to provide incentive (i.e. wine works well) and they will comment, create and converse with you. Isnt that what social media is all about?

Go on, join the group…

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