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March 24, 2009

Puma Ducati Jacket

Puma is such a great overall brand. I love their shoes and technical gear as well as the lifestyle stuff. Recently, PUMA Creative linked up with iconic motorsport brand Ducati and tasked the students of the Central Saint Martins College of design to re-design the Ducati Biker jacket.

A very kif Ducati on display

A very kif Ducati on display

This forms part of the bursary award which PUMA created 3 years ago to help students to afford their studies within and beyond the college. The ‘re-designs are then paraded on the catwalk at London Fashion Week and the winners receive prize money of £14,000.

A typically stylish Puma jacket

A typically stylish Puma jacket

now go back to your life…

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