October 16, 2009

Puma loves African Football

After a nice 3 hour bike ride this afternoon, I came back to check last emails before heading out to the Robertson Wine on the Water Festival.

In my inbox was an email from Cecily, my favorite PR girl, who does alot of work with me, for Puma. I was amazed at how ahead of the game Puma were with regards to kit, which is already ready for the 2010 world cup. Kudos to Puma for coming up with what is, in my opinion, kit that has application far beyond Football. I personally, am going to be running in these tops next year, they looks the SHIZ (no relation to the Shiv). This, from Cecily…

PUMA has unveiled the 2010 African team kits to be worn by their 11 sponsored teams: Ghana, Cameroon, Ivory Coast, Mozambique, Egypt, Morocco, Tunisia, Togo, Senegal, Angola and Namibia. See pics and press release attached.

The kits will be worn at January’s African Cup of Nations in Angola, and the World Cup in South Africa (Ghana and Ivory Coast have already qualified for the World Cup, while Tunisia, Cameroon and Egypt are on the brink of qualifying).

The jerseys are contoured to deliver a snug body fit that accentuates the players’ musculature. A Kinte pattern, inspired by traditional African fabrics, was applied to this back panel. Additionally, a unique brush-stroke effect, mimicking fans’ body paint, creates the decorative stripes on most of the away jerseys and the players’ names and numbers on the back. Official team crests are positioned on the upper right quadrant of the shirt, while select teams showcase the iconic symbol that represents their team country on the left hand side close to the heart.

PUMA has produced licensed replica kits and fan wear, available to consumers as of October 10, 2009 at select wholesale partners.

Further cementing their number one spot in Africa, PUMA has announced a partnership with the Algerian Football Federation to be the official supplier of home and away kits, beginning January 1, 2010.

PUMA has also been named the Official Fan Shop and Fan Supplier for African Cup of Nations 2010, with exclusive licensing and retail rights for products bearing the tournament symbol.

I have attached relevant releases and photos, but all of the news and imagery you need is contained on the following digital press kit

This hyperlink takes you to a Flash-enabled, interactive site that houses the following info:

–Press release on the African news announcements
–PUMA Team facts and stats
–PUMA Player biographies and photos
–Imagery and product descriptions for the 11 African Team Kits
–New v.10 Collection Performance Products, fact sheets and images
–Fun facts about the 11 African nations where PUMA has sponsored teams
–Preview of the Love = Football advertising campaign
–Links to tech and viral PUMA football videos

This site is designed to be your toolkit for all news related to PUMA’s African Football offerings.

So I clicked across and got the most amazing shots, for download, as desktop wallpapers. Go check it out…

One Comment on “Puma loves African Football

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