May 3, 2010


Excuse some of the language in the clip, but the point is right there. You have an audience. They care. Be patient. Great virtues by Gary Vaynerchuck.

Preflection is something I am only getting to grips with in the last few weeks. We are taught to visualize all the time, to imagine how strong and powerful we are going to be on the sports field before it happens, to imagine winning that big contract at work. That’s all great but that’s merely focusing on the goal. How about looking beyond the goal and how we could reflect on achieving that goal.

How would reaching the goal make you feel, not at the moment of achieving it, but a week after achieving it. So often we are lost to the big success but often the success is merely a moment of success that leads to a passage of time where work is doubled, commitments tripled and we are left tired and beaten down. I am coining is preflection because I have no other way to call it out loud.

Looking forward to the moment where you can visualize looking back a little sounds like a load of mumbo jumbo, even to me, but I am trying to see the value in it. I think it could be a powerful way to analyze what is actually important post goal achievement.

Coming back to the video. I clearly have an audience. You are here, reading this. YOU, are my audience.

I care about you immensely. I love writing these articles and sharing other peoples articles because you MATTER to me, beyond having product associations because of how many of you come here to read. In the end, you all come here to read, to learn something. Some, to be entertained. We love you too.

I was brought acutely aware of audience this past weekend with some people’s behavior and how that may affect my personal relationships with others. I am someone who doesn’t take things personally but I realize that in the manic depressive world we live in, protection of your personal brand, especially online, can be vital. I imagined not the various ways to deal with the problem, but the scenarios that the ways to deal with that problem would leave me in. In the end, manic depressive society won and I know in just a few days everyone will have other rubbish to fill their minds with.

“Whatever the present moment contains, accept it as if you had chosen it.” ~Eckhart Tolle (via The Mindfulist)

This came about today as well. Had me considering a few things.

The way I used to be years ago, as a person, and the effects that it has years on. Sometimes we don’t get treated for how we treat people today, but for how we used to treat them a long time ago. I recently had the absolute pleasure of meeting someone people had amazingly bad reviews on. Turned out it was all based on a person he/she was in the past.

Concerning the quote, we have to accept that people may treat us based on the decisions we made a long time ago. This is always uncomfortable for me, as I truly believe I have come a long way in just a few short years, even if its not always evident to those who knew me then, and might still treat me as they did then.

“When people see some things as beautiful,
other things become ugly.
When people see some things as good,
other things become bad.”
~Lao Tzu

Its been a fun few days since Ironman and essentially, my season, have been over. Ice cream for breakfast, pizza at 4am after parties and general bad eating, late nights, etc. This also popped up unexpectedly..


Go out and buy it for me, won’t you. Hide it for 10 years and then we can laugh about it when we are old and wrinkled. Nice job from the “photoshop” experts there. The photo was taken in September last year already, amazing that it came out now, perfect timing. C’est la vie!

Enjoy your afternoons. I am back. Expect more…

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