I had to write a presentation today about connecting with the consumer in the right way at the right time. My opening line went something like this:
“…take a deep breath, close your eyes and imagine yourself as the consumer, where every brand you interact with is trying to engage you in conversation or follow you on Facebook, Twitter and so on…”
The presentation went about current media trends, ways to make social media work for you, etc. Really though, without a long winded explanation, I believe that real is the new black and that the consumer is tired of being told what to do, how to feel and to beware other people’s feelings – even if it means staying untrue to yourself. The media will feed us everything that is not real. Hell, when I was in the US recently, in 200 TV channels all I got was the following:
1. I can sue just about all the companies I ever took medication from as a kid. Fact.
2. American politics is not about what you do right, but about what your opponent does wrong. Fact.
3. No music on MTV. Fact.
4. No international news. Even CNN is different to the CNN we get.
How is that real? How can Music Television show no music videos? How much fake behavior, energy and emotion are we fed on a daily basis? Maybe this is why people who are real are doing so well. Even if its just a little bit real, they manage to connect with an audience who in turn, want to be a part of what they are doing, because they know that it is real.
Faking what we are feeling, seeing and doing leaves us overly emotional and unable to use our greatest gifts, our minds. When the mind goes, all else goes with it.
There reality of situations is often not what we want to hear, share or do, but really, its the only option. It hurts when we disappoint people are first, in order to be true to ourselves. It sucks admitting you have an injury or didn’t train hard enough to achieve your goals. It’s devastating hearing from the one you love, that they do not love you back, anymore. But it’s real and reality comes from those situations and least we can deal with the truth and not the lie.
Inevitably, reality will always catch up with you, no matter how long or hard you try and hide it or from it. It compounds and grows and the sensible thing is to deal with it as it rises, rather than leave it. All realities are snowballs. Fact.
When recognizing the reality of any situation, it’s best dealt with there and then. Don’t hold back because you are worried about the other person’s emotional well being, etc. Some things just don’t work out or work out the way you wanted and that is the reality of the situation. By being honest and open about it, you can make good, consistent decisions that lead to a better reality on a far more consistent basis.
Here are some recent realities that hit me quite hard but that were dealt with, hopefully, as smoothly as possible:
1. Your stomach has shut down. Don’t cry about it, just get to the finish line as fast as possible.
2. Your hips are shut out. You cannot pedal like you want to. Just make it to the top of the hill.
3. You are not 22 anymore. Diving around in a warehouse at a foam party is going to leave you sore for a few days.
3 simple examples. It’s approaching the 1 year anniversary for a day which realities were dealt to me in a way I never expected. I have no remorse and no emotions left about it and it’s been a rock `n roll year, without a doubt the best in my life. I had not dealt with realities for quite some time and got smashed by a snow ball that had been accumulating speed for quite some time, but thankfully, it wasn’t a concrete ball.
I prefer real.
I get much grief for it when people react emotionally to my “stupid realist behavior”.
But I`m cool with that. I`m not mad about snow.