November 18, 2010

PUMA Social is Coming to Cape Town

Victory doesn’t always come in the form of a winning drop goal or hitting a six. Sometimes, victory is just as simple as getting a phone number after a long night out on the town.  This December, sportlifestyle brand, PUMA®, salutes these after-hours athletes with the launch of The PUMA Social Club, a place for the social games we play off the field with friends when the sun goes down.

From Wednesday 1 December to Saturday 4 December, PUMA is bringing the party to 120 Buitengracht Street, Cape Town, for a weekend of late night competition and celebration. The launch night will be invite-only, but the public can attend PUMA Social Club from 2 Decemeber onwards.

Are you a master at darts?  Or a table tennis sensation?  If you prefer 5am taxis over 5am runs, then the PUMA Social Club was made for you. PUMA Social Club is a pop-up retail and nightlife venue that will bring the concept of “vintage” social sports to life.  Celebrating the notion of being social, not just online but in everyday life, the PUMA Social concept is about having fun and hanging out with friends.

PUMA Social Club Cape Town is modeled on the PUMA Social Clubs launched in Los Angeles, Berlin and London earlier this year. The Cape Town edition will host a variety of live entertainment each night, including surprise music acts. Guests can also enjoy pies, boerewors rolls and other late night snacks.

To better help these after hour athletes keep score, PUMA created Life Scoreboard, an online and mobile software application allowing you to keep a running score on any rivalry or contest you fancy. Whether it’s ping pong against your brother, a pizza-eating contest against your roommate or guessing which socialite will go to jail next, life’s always more fun when you’re keeping score. To get involved in your own challenge or to simply enjoy anyone else’s grudge match, players can sign up at

For more information about The PUMA Social Club, visit  Become a fan on or follow the happenings via twitter at @thepumastore and use #pumasocial for any Tweets about PUMA Social.

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