November 22, 2010


Lulu Coffee in Melrose has the cutest cups. Find them on #welove from tomorrow. - Urban Ninja_1290438772592

So today, had you been following my whirlwind day filled with caffeine and meeting new people on a 14 stop day in Jozi on twitter, you would know I am here doing some work for our newest project at NML, called WeLove.

I could go on and on about it, but here are the essentials…

Because sometimes Like isn’t enough.

Remember the moment you found that perfect cup of coffee? The aroma, the smoothness,
the dark syrupy goodness? You wanted to tell the world how amazingly perfect it was. It felt,
well… a bit like falling in love.

That’s what WeLove is all about – sharing the places and things that get your pulse racing. The stuff you’re I’ve-never-felt-this-way-before passionate about. And it’s about sharing it with people who care as much as you do. People who are sad when their sushi is too sticky or their coffee is scorched. People who will let you know where to find the love and when the love is gone.

Truly dedicated “lovers” will even be rewarded for their loyalty, and if you own one of the most-loved places or things, you’ll have real people spreading their love for you.

So take a look, share your passion and discover someone else’s.

Sign up. Share the love. Enjoy the rewards.

WeLove is about sharing the places & things that you LOVE in SA, and getting connected with people who feel the same. Visit & start sharing the love.

It’s a massively fun project to be involved in and soon there will be other niches like Burgers, Pizza, Triathlon, Running, etc etc… (something for all people to play with).

I could also take pages to explain the process of sign-up, but if you would rather just download the entire press pack with the instructions on how to get going correctly, just click the link HERE.

There is a great competition with a Canon 550D, a iPhone 4 and a HP Notebook up for grabs too. Check that out in the press pack or on The Competition Page.

2 Comments on “WeLove

[…] This post was mentioned on Twitter by Raoul de Jongh, Paul Cartmel. Paul Cartmel said: – please read. please enter. […]

May 3, 2011 at 10:50 pm

This is why I like the site.


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