January 5, 2011

Pure Planet Racing

For a while now we have been working hard in the background to come up with something new for 2011. Kicking off this weekend, at the Totalsports Challenge, we will be seeing the launch of an entirely new thought process when it comes to racing. Have you ever thought of the carbon footprint you are leaving my travelling to races, drinking all that bottled water, flying to races, etc?

In November I sat with Fairbairn Private Bank for a big strategy session and it was on both our minds. The environment we play in is very important to us all, but what can we do to make a difference. We partnered with Pure Planet, a local Cape Town company inspired by young people who aim to raise awareness, like we want to, to the impact we have on our immediate environment. It snowballed from there and as a result, we have Pure Planet Racing.


Corporate sponsors Fairbairn Private Bank and BoE Private Clients are proud to announce the sponsorship of a new multisport team for 2011 to be known as Pure Planet Racing.

Pure Planet Racing is a small group of elite multisport athletes who are creating a synergy between sporting excellence and social conscience. Pure Planet is a start-up initiative by some inspired young people that aim to raise awareness around environmental impact and reduce the carbon footprint of every person on the earth. As a partner, Pure Planet Racing will become one of the first sporting teams to have a zero carbon impact, essentially racing around the world and raising awareness for their cause without leaving a carbon footprint.

Pure Planet Racing will participate in a range of multisport events, including single-day mountain biking races, multi-day cycling and running stage-races, triathlon (from standard to Ironman distance, and Xterra off-road format), and extreme adventure races. These events take place throughout our home-base of South Africa, as well as all over the world.

Fairbairn Private Bank and BoE Private Clients, who both fall within the Nedbank Wealth stable, will be co-title sponsors of Pure Planet Racing. In addition, Garmin South Africa and Axis House have joined as supporting sponsors of this sporting initiative. The media partner is one of South Africa‚Äôs top sports blogs… this blog.

As Pure Planet Racing traverses the world, we aim to achieve sporting excellence whilst raising awareness for the important social issues surrounding environmental impact and social upliftment.

Look out for us at races, out training and keep an eye on the website for events happening in your city where we will be teaching you how to make a difference to your environment.

Our website is currently under construction and should be live in a week or two. The team will be blogging from there and documenting the process of leaving no footprint. For more information please click the contact page on this website and get in touch with me directly.


I am extremely proud to be a part of this concept. The environment is extremely important to me. I want to make a difference to your world and as such, have been lucky enough to be associated with this concept where we can truly make a difference.

I hope you will share in my excitement as this is project is not duplicated anywhere in the world. Not just a South African first, but a world first. You can help us to achieve our goals by spreading the news and attending functions and events in the Pure Planet Calendar as well.




3 Comments on “Pure Planet Racing

January 5, 2011 at 5:18 pm

Inspiring. I would however like to know how you will go about: “…. teams to have a zero carbon impact …”.

Luke Ferguson
January 5, 2011 at 7:12 pm

Sounds very cool, I will be watching with much interest!


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