April 29, 2014


A different post today, but something highly on my mind in the last week while I have travelled and had time to ponder. Ethics is something I have valued more and more, the older I get. It comes with responsibility and a bigger understanding of the world. When I was a kid, I was more into the moment and doing whatever I wanted.

In the process, I learned a lot – the best way of learning is making mistakes. I made a few that burned for years afterward. These were invaluable lessons of adolescence and early adulthood.

As I look to the near future with new projects on the horizon, when I look back at the last few years, the biggest things that stand out from my experiences with various different suppliers, employers and clients is the ethics of business. I believe there are enough clients and suppliers out there to have an ethical business, entirely. Let those with questionable morals duke it out with each other, and make sure you and your stakeholders are playing the ethical game.

Ethics are relative, of course, and finding stakeholders that are aligned with your ethics is the key here. Ethics concern an individual’s moral judgements about right and wrong. Decisions taken within an organisation may be made by individuals or groups, but whoever makes them will be influenced by the culture of the company. The decision to behave ethically is a moral one; employees must decide what they think is the right course of action.

Most often, decisions, judgements and moral behaviour has a top down structure, ie the CEO’s and MD’s behaviour affects everybody all the way down to the tea lady. It’s with this in mind that I started looking at how to run the future company that I envision owning. It’s with this in mind that I would look at every supplier, partner and stakeholder in the business.

The core ethics can be skinned many different ways. There are companies which specialise in it. Read this page to see how Etisphere score the bigger companies in the world according to their business ethics.

It makes for interesting reading. Here is another article to read if this is something of interest to you.

But why is this important to me to write down today?

Sure, I could mesh out the sports applications of ethics from drafting on the bike to doping for professional athletes. I could talk about the integrity of your coach, how you approach your training and racing with a spouse and how you treat your body due to how you live your personal life, but I won’t. I’ll just say that ethics are the core of everything.

When they are lacking, you will be lacking too. The way we go about our lives says a lot about us. Ethics relate to everything and every decision we make.

Soon, I am launching a new venture, based on the best ethics I can imagine. This ethical process will be a moulding, changing thing as I want to keep pushing the limits here too. It will be one of the cores on which it’s built and reviewed and analysed often. My suppliers have all been ethically assessed and chosen based on their reputations and beliefs.

I guess I am sharing so openly because I am very excited by this. In just a few weeks, I will be sharing everything with you. For now, I will be building up here, on Urban Ninja, what you can expect.

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